Early May, the Swiss watchmaker SWATCH publicly prevent Apple uses “iWatch” trademark. SWATCH Group CEO Nick Hayek believes, SWATCH Group already owns much earlier “iSwatch” trademark, while Apple’s “iWatch” name “iSwatch” too similar to Apple’s possible to “iSwatch” brand damage.
In my opinion, Hayek than saying the surface seems to be no problem, but if Hayek really just worried about trademark issues, things that matter so long as it can be, but at different times on different occasions Hayek but then the smart meter product itself repeatedly express their views, which were also revealed his inner contradictions and complexity of mind.
Nick Hayek expression on Apple registered “iWatch” resolutely opposed trademark while in public and said “no intention Swatch and Apple to court.” This can not help but think that Hayek’s objection is only the expression of a position, Hayek did not really want to go to war.
SWATCH GROUP has a special significance for the Swiss watchmaking industry, Hayek as the leader of this group of course, to stand. And we just look at the size of the two companies may be able to appreciate Hayek’s frustration, Apple’s current market capitalization of about $ 550 billion, while the market capitalization of the Swatch about $ 32 billion, Apple’s total market capitalization of over Swatch Qi Group’s total market value of about 16 times. For SWATCH Group, the face of such disparity gap, to avoid head-on nature is the best.
Hayek has also express the views of the smart table, said, in his view, because of technical limitations, the end result is a smart watch – “the game.” What he really wanted to do? I believe that this is not necessarily down, compared to the various external position, Hayek annual shareholder meeting this year on the SWATCH Group said perhaps closer to his true thoughts.
Swatch Group in Switzerland Granges 2014 Ordinary General Meeting of Shareholders held on May 14, Hayek spent a lot of time to explain his attitude towards intelligent table. For this lengthy intelligence on the table, so much elaborated to explain as it is more appropriate. Hayek explained to all present shareholders Road, Swatch Group is not until 2013 before considering this type of product. In fact as early as 1991 SWATCH has launched a variety of intelligent watches, Hayek will also make a note of these products eleven. Finally, Nick Hayek with an approximate comforting tone to the shareholders’ meeting to ensure “SWATCH Group has accumulated a large number of related technologies related to smart table and ready to launch such products according to market demand,” but he was tight then he said, “At present, the timing of the introduction of such products has not yet ripe.”
It seems that Hayek Hayek might be interpreted as a dig at Apple’s position in those outside the smart table, but in fact he is very concerned about this area. In fact, we just think you can appreciate for Hayek pressure on him. – Quartz wave of the last century to the Swiss watch industry with a heavy blow at stake on the occasion, Nick Hayek’s father is old Hayek (Nicolas G. Hayek) led the Swiss watch industry revival. In that battle, the victory in Switzerland is thorough, it completely defeated Japan and the United States are two main competitors, this advantage to maintain the current decades.
However, the market is constantly changing, since the year of quartz technology can bring the Swiss watchmaking industry bearing the blow, and the emergence of new technologies in the future will not lead to a similar situation from happening again? It is clear, however small Hayek was not afford to lose, otherwise it will ruin all the efforts of his father paid. So, he must maintain a high degree of awareness of new trends. And due to the current strong position of traditional Swiss watches in the world, he wants to express on behalf of Switzerland, a kind of contempt for emerging.